I saw this post on HuffPo earlier in the week and thought it would make an excellent Feminist Friday edition!

Basically, GoldieBlox is a new start-up company that has created blocks and construction toys specifically for girls. The video explains how few women engineers there are, and correlates it back to childhood. Boys mostly play with blocks and legos while girls are primarily interested in princesses and dolls. The company’s CEO, Debra Sterling, thinks if more girls began understanding math, science and spatial skills from an early age, more would be interested in pursuing a path in engineering when they’re older. The video makes a better pitch :)

What’s really cool is that software company Intuit is holding a small business competition where the winner gets a Super Bowl commercial. GoldieBlox is nominated, and I can’t think of a better way for this innovative company to propose their take on tackling a pretty big gender issue. Here’s where you can vote for GoldieBlox up until December 1st.